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Beginner
Marketing
ar
Introduction to Marketing Psychology
Rwaq
Platform
· Saudi Arabia
About this course
This continuous course introduces the fundamentals of marketing psychology and how understanding consumer behavior can improve marketing strategies and the design of effective media campaigns tailored to target customer segments. Learners explore consumer behavior, the DISC behavioral model as a global language for understanding behavior, and how to analyze personality patterns to design persuasive and motivating marketing messages. The course is aimed at entrepreneurs, business and marketing students, and professionals in marketing, sales, and customer service.
Prerequisite Skills
Skills you should have before taking this course
Basic marketing concepts
Introduction to consumer behavior
Skills Gained
Skills you will develop by completing this course
Consumer Behavior Analysis
Marketing psychology
DISC behavioral model
Customer persuasion techniques
Customer motivation strategies
Target audience profiling
Designing marketing campaigns
Applied marketing communication