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Beginner
Marketing
en
Marketing Fundamentals
Udacity
Platform
· California, USA
About this course
This beginner-level course covers the fundamentals of digital marketing, explaining the what, why, where, when, and how of marketing your business to the appropriate audience. You’ll learn to define your business value, understand your customers through personas and journey maps, choose effective marketing channels, set marketing objectives and KPIs, plan compelling content, and prepare for working in digital marketing roles. The course includes a practical project where you create a marketing plan for Magnolia Coffee Company.
Skills Gained
Skills you will develop by completing this course
target personas
value proposition
Key performance indicators (KPIs)
Marketing objectives
Marketing channels
Customer journey maps
Digital marketing framework
Content planning