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Intermediate
Marketing
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David Axelrod and Karl Rove Teach Campaign Strategy and Messaging
MasterClass
Platform
· California, USA
About this course
Renowned presidential campaign strategists David Axelrod and Karl Rove reveal what goes into effective political strategy and messaging in this 24-lesson, 5-hour MasterClass. Learn how to use polling and focus groups, craft a compelling campaign message, harness social media, and understand the current state of politics to build and run more effective political campaigns.
Prerequisite Skills
Skills you should have before taking this course
Basic Communication Skills
Basic understanding of politics and elections
General marketing concepts
Skills Gained
Skills you will develop by completing this course
Polling and focus groups
Campaign messaging
Social media for political campaigns
Political strategy
Public opinion analysis
Political communication
Media relations in politics
Campaign planning